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How to find freelancers? Success-stories from future proof Belgian companies

This blog post is for company owners, team leaders and HR professionals who want to learn how to find freelancers.

In this article you will discover:

  • Where can you find freelancers?

  • Pros and cons about sourcing freelancers via networking, social media, platforms and agencies.

  • Tips from future-proof Belgian companies who have hired freelancers

This post is made possible thanks to freelance matchmaking platform Jellow. It connects companies with freelancers directly, in a fast, easy, and decent manner.

Sourcing freelancers through networking, social media, platforms and agencies.

You should choose a method of finding freelancers tailored to your talent needs and resources available.

Questions you should ask yourself to determine the right method for sourcing freelancers:

How much of the work do you want to outsource? Do you have the time and experience to source the freelancers and make a selection yourself? Is your network and access to relevant people following sufficient? Do you mind paying a fee?

Own network

Find freelancers through your own network. You can attract people who you already have a link with, either directly or through a recommendation by someone you trust.

+ When you have a connection with someone there is immediately a layer of trust, which makes it easier and more enjoyable to work together.

- Searching for the right freelancer through your own network might be time consuming

- Because of the limited reach it is questionable whether there are better matching freelancers available for the job.

Tip: If you already work with freelancers, tap into their networks. Most likely they have worked with other freelancers and can recommend good ones.

Social media

LinkedIn has a very sophisticated job platform. It is also possible to use Facebook Jobs for local positions. Companies can also post vacancies on their own social media channels.

+ It is easy and affordable to post a vacancy.

- Because the reach is large and perhaps not very targeted, and it’s easy for candidates to apply, sometimes there are many applications, often by people who are not suitable for the job, causing extra effort and time spent on making a selection.

Matchmaking platforms Freelance platforms help companies find and hire independent professionals for temporary job roles or special projects. These platforms offer a marketplace for businesses to browse profiles of freelancer candidates.

An example of a platform is Jellow. You can buy a once off one month access to their platform and get access to 40 000+ freelancers ranked based on their availability and skills. It’s also possible to get a yearly subscription.

+ It’s quick, easy and affordable to search, find and get in contact with a good number of highly relevant freelancers

- Compared to working with a recruitment agency a platform usually doesn't have obligations to assure continuity nor are they liable for the performance (or lack thereof) of the freelancers.


Recruitment agencies act as an intermediary between businesses looking for freelancers, and the freelancers themselves.

+ The agency does the sourcing and the selection of the freelancers, and often also assists and gives advice about the hiring process and offers contractual support, liability and assures continuation in case a freelancer falls short for whatever reason.

- This service tends to come at a hefty fee, often 10-40% margin on top of the rate of the freelancer.

Tips from future-proof Belgian companies

Sofie Van Eemeren, HR & People Lead at Mobile Vikings

Last year Mobile Vikings urgently needed to hire a marketing freelancer. Sofie thought their brand would be attractive enough for recruiting candidates directly opposed to working with an agency doing sourcing and selection. After a Google search Sofie ended up with Jellow, and found they quickly got access to eligible freelance candidates.

“When recruiting via a platform like Jellow, make sure you have time to do the selection process yourself. To work with an agency saves time because you don’t have to put time and effort into doing the selection yourself. But it comes, of course, at a significantly higher cost.”, she says.

At Mobile Vikings it’s important that both employees and freelancers fit in the DNA of the company. Mobile Vikings occasionally hire freelancers for short assignments or support mainly in IT, marketing and supportive functions in HR, legal and finance. Sofie would hire more freelancers if the current law around self-employment contracts would allow for it. Which leads to her second tip: make sure you comply with the current laws and regulations.

Kris De Coster, Country Manager Belgium at Shopopop

Shopopop is a French grocery delivery company which is expanding to Belgium. Kris needed to hire a digital marketer and found an ideal freelancer via Jellow.

He thinks the difference with working with a freelancer vs a full time employee is the mindset.

An employee is driven, but expects to work in a certain frame and watches the clock carefully. A freelancer is more flexible, takes initiative themselves and solves problems. To get the most out of working with freelancers he gives the tip to be flexible, expect results, not that they sit on an office chair for a set amount of time.

Kris has tried to recruit people via LinkedIn, but finds there are then too many non-relevant candidates. He also tried Indeed but found that most people there look for full-time positions.

He thinks Jellow gives him most control and he likes that he can view the candidates beforehand and do the selection himself.

Is there more?

If you know additional ways of recruiting freelancers, let us know by contacting jenny.bjorklof@freelancersinbelgium.be.